I、 Product analysis
The keyword "desk lamp".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
There are 10000 + asins on the Amazon America page
It can be seen from the figure that the fluctuation of product related keywords is generally stable.
1. Life cycle
Distribution chart of time for putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelves is 2 years and 6 months).
Listing time data comparison table:
Launch time | Product quantity | Monthly sales | Proportion of sales | Proportion of average sales |
3 months | 1 | 690 | 0.53% | 0.53% |
half a year | 7 | 5370 | 4.10% | 0.59% |
1 year | 21 | 24259 | 18.50% | 0.88% |
One and a half years | 19 | 24753 | 18.87% | 0.99% |
2 years | 18 | 20191 | 15.40% | 0.86% |
Two and a half years | 7 | 20823 | 15.88% | 2.27% |
3 years | 6 | 10522 | 8.02% | 1.34% |
More than 3 years | 21 | 24527 | 18.70% | 0.89% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the products have obvious seasonality, and the peak demand season is around January and July every year.
II、 Analysis of product market competition
1.Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the concentration of goods is very low (34.7%).
The average monthly sales volume of the product is 1311, the average monthly sales volume is 410512 US dollars, and the average price is 36.91 US dollars.
Among the 100 products, 95 have monthly sales of more than 10000 US dollars; 73 models with monthly sales of more than 20000 dollars;The monthly sales of 23 models are more than 50000 dollars; The monthly sales of 7 models are more than 100000 dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Yarra-Decor | 11578 | 8.83% | 347244 | 8.46% | 29.99 |
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