Product analysis
1. Product demand trend and seasonality
Key words"wigs"
The monthly search volume of related keywords in Amazon since 2017 is shown in the figure:
Keywords in the Amazon US site page has 400000+ASIN.
As can be seen from the figure:
1.1 Product-related keywords Since January 2017, the search volume has fluctuated greatly.
1.2 The products have obvious seasonality, and February and October are peak demand seasons every year.
2 Product life cycle
Shelf time distribution map:
As can be seen from the figure, this product has a short life cycle (the average shelf life of 1 year 11 months).
Shelf time data comparison table:
上架时间 | 产品数量 | 月销量 | 销量占比 | 平均销量占比 |
1个月 | 1 | 831 | 0.58% | 0.58% |
3个月 | 9 | 11,170 | 7.74% | 0.86% |
半年 | 11 | 16,155 | 11.19% | 1.02% |
1年 | 12 | 11,310 | 7.84% | 0.65% |
1年半 | 13 | 17,615 | 12.20% | 0.94% |
2年 | 9 | 14,052 | 9.74% | 1.08% |
2年半 | 5 | 5,271 | 3.65% | 0.73% |
3年 | 10 | 14,060 | 9.74% | 0.97% |
3年以上 | 30 | 53,871 | 37.32% | 1.24% |
2 product market competition analysis
Overall market volume and new product analysis
Product concentration sales distribution chart:
Product concentration sales distribution chart:
As can be seen from the figure, commodity concentration is extremely low (25.3%).
The average monthly sales volume of the product was 1443, with monthly sales of $41,282 and an average price of $28.84. In the last 6 months, 21 new products entered the market, accounting for 21%, and the average monthly sales volume was 1,340, accounting for 19.51%; The average monthly sales volume is $43,845, accounting for 22.3%, and the average price is $35.75, which shows that new products are not easy to enter the market.
Of the 100 products, the monthly sales of all products are more than 10,000 US dollars; 79 products with monthly sales of more than $20,000 and 20 products with sales of more than $50,000; 6 products with monthly sales of more than 100,000 US dollars; Monthly sales of 1 product are more than $200,000.
Sales data comparison table of TOP10 brands:
2. Shelf shelf trend analysis
Product shelf trend distribution map:
As can be seen from the figure, product shelves fluctuate greatly, showing a curve growth pattern in recent years.
Comparison of product shelf trends in recent years:
上架年份 | 产品数量 | 月销量 | 销量占比 | 平均销量占比 |
2015 | 2 | 4,174 | 2.89% | 1.44% |
2016 | 1 | 2,154 | 1.49% | 1.49% |
2017 | 3 | 3,727 | 2.58% | 0.86% |
2018 | 2 | 1,605 | 1.11% | 0.56% |
2019 | 6 | 18,954 | 13.13% | 2.19% |
2020 | 19 | 28,596 | 19.81% | 1.04% |
2021 | 14 | 16,060 | 11.13% | 0.80% |
2022 | 24 | 33,393 | 23.14% | 0.96% |
2023 | 29 | 35,672 | 24.71% | 0.85% |
3. Overall quality analysis
Product score distribution map:
Product score distribution map:
As can be seen from the figure, the overall score of the product is relatively large, the score value is medium low, and the overall quality of the product has obvious areas for improvement.
The average product rating is 1799, and the average rating value is 4.1.
Among the 100 products, 60 products scored above 500 (monthly sales 97,506, accounting for 67.56%), 10 products scored above 4.5 points (monthly sales 9,723, accounting for 6.74%), and 22 products scored between 4.3 and 4.5 (sales 38,966, accounting for 27%). 11 products scored between 4.0 and 4.3 (sales volume 27, accounting for 24.53%).
4. Price analysis
Product price distribution map:
As can be seen from the figure, the average price of products is $28.84 (the average price of new products is $35.75), and the majority of products priced at $20-25 (32/100).
Price distribution comparison table:
Seller nature analysis
1.1 Seller concentration analysis:
Seller concentration sales distribution chart:
Seller concentration Sales distribution map:
As can be seen from the figure, the concentration of sellers is low (57 sellers in total, 36.5% concentration).
Comparison table of sales data of top ten sellers:
1.2 Seller type analysis:
Seller type distribution map:
As can be seen from the figure, the seller of this product is mainly FBA.
Seller type data comparison chart:
1.3 Analysis of seller's location
As shown in the picture:
As can be seen from the pitcure,the products mainly Chinese sellers,accouting for 91%.
Seller distribution data comparison table:
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