1、 Product Analysis
1. Product demand trends and seasonality
Keywords "disposable radiators"
The monthly search volume of related keywords on Amazon since 2017 is shown in the figure:
There are 30000+ASINs for keywords on the Amazon US website page.
As shown in the figure:
Since January 2017, except for the significant fluctuations in July 2019, March 2020, and July 2022, the product related keywords have fluctuated relatively little
and remained stable.
1.2 The product has obvious seasonality, with March and July being the peak demand season each year.
2. Product lifecycle
Listing time distribution chart:
As shown in the figure, the product has a long lifespan (average shelf life of 3 years and 11 months)
Listing time data comparison table:
2、 Analysis of Product Market Competition
1. Overall market volume and new product analysis
Product concentration and sales distribution chart:
Distribution chart of product concentration and sales volume:
As shown in the figure, the concentration of goods is relatively low (41.3%).
The average monthly sales volume of the product is 9706, with a monthly sales volume of $362060 and an average price of $33.66.
In the past 6 months, 11 new products have entered the market, accounting for 11%, with an average monthly sales volume of 1279, accounting for 13.17%;
The monthly average sales revenue is 40940.84 US dollars, accounting for 7.5%, and the average price is 39.68 US dollars, indicating that new products are not
easy to enter the market.
Out of the 100 products, 94 have monthly sales of over $10000; 62 products with monthly sales exceeding $50000; 52 products with sales revenue exceeding
$100000; The monthly sales of 18 products are above $1000000.
Top 10 Brand Sales Data Comparison Table:
2. Listing trend analysis
Product launch trend distribution chart:
As shown in the figure, there has been a significant fluctuation in the product's listing in recent years.
Comparison table of product launch trends in recent years:
3. Overall quality analysis
Product rating score distribution chart:
Product rating distribution chart:
From the graph, it can be seen that there are many high scoring areas for the product, and the market is relatively stable; At the same time, the rating value
is relatively low, and there is significant room for improvement in the product.
The average product score is 8005, with an average score of 4.5, indicating a relatively high overall score.
Among the 100 products, 73 products rated above 500 (monthly sales 1420675, accounting for 92.24%), 61 products rated above 4.5 (monthly sales 1339242,
accounting for 91.41%), 21 products rated between 4.3 and 4.5 (sales 169220, accounting for 7.44%), and 13 products rated between 4.0 and 4.3 (sales 25356,
accounting for 0.9%)
4. Price analysis
Product Price Distribution Map:
As shown in the figure, products with a price range of 20-30 US dollars (22/100) account for the majority.
Price distribution comparison table:
3、 Market data analysis
1. Analysis of seller nature
1.1 Analysis of seller concentration:
Seller concentration and sales distribution:
Seller Concentration Sales Distribution Chart:
As shown in the figure, the concentration of sellers is extremely high (a total of 28 sellers, with a concentration rate of 98%).
Comparison table of sales data for the top 10 sellers:
1.2 Analysis of seller types:
Seller Type Distribution Map:
Picture1
Picture2
As shown in the figure, the seller of this product is mainly self operated by Amazon.
Comparison chart of seller type data:
1.3 Analysis of seller's location
As shown in the figure:
As shown in the figure, the product is mainly sold by American sellers.
Comparison table of seller location distribution data:
2. Brand concentration distribution
Brand concentration and sales distribution chart:
Brand concentration sales distribution chart:
From the above figure, it can be seen that the brand concentration is 97.5%, which is extremely high.
All brands have sales above $3000 among the 30 brands.
Product Sales Top 10 Brand Data Table:
4、 Operating cost estimation
Taking 10 randomly selected products as an example:
5、 Keyword recommendation
Disposable radiators
Note: The above images and data are from Seller Sprite.