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Beauty Products False Eyelashes - Selection Analysis Report

2023-10-24
一、 Product analysis 
1.Product demand trends and seasonal
keywords "Eyelashes". 
The monthly search volume of related keywords on Amazon since 2017 is shown in the figure:

There are 460000+ASIN keywords on the Amazon US website page. 

From the figure, 

it can be seen that since January 2017, the overall fluctuation in search volume for 1.1 product related keywords has been relatively small. 

1.2 The product has obvious seasonality, and October is the peak demand season every year. 

2. Product lifecycle

Distribution chart of product lifecycle launch time:

图片2.png

As shown in the figure, the product has a long life cycle (with an average shelf life of 1 year and 9 months). 

Listing time data comparison table:

上架时间

产品数量

月销量

销量占比

平均销量占比

1个月

8

38929

6.48%

0.81%

3个月

8

32568

5.42%

0.68%

半年

17

82586

13.74%

0.81%

1年

16

114884

19.11%

1.19%

1年半

10

107466

17.88%

1.79%

2年

9

53899

8.97%

1.00%

2年半

8

33862

5.63%

0.70%

3年

4

16390

2.73%

0.68%

3年以上

20

120475

20.04%

1.00%

二. Product Market Competition Analysis 

  1. Overall Market Volume and New Product Analysis Product Concentration Sales Distribution Chart:图片3.png

Distribution chart of product concentration and sales volume:

图片4.png

As shown in the figure, the concentration of goods is relatively low (39.5%). 

The average monthly sales volume of the product is 6010, with a monthly sales volume of $69503 and an average price of $11.32. 

In the past 6 months, 33 new products have entered the market, accounting for 33%, with an average monthly sales volume of 4669, accounting for 25.6%; The monthly average sales revenue is 69209 US dollars, accounting for 32.86%, and the average price is 13.48 US dollars, indicating that new products are easy to enter the market.

 Out of the 100 products, 96 have monthly sales of over $10000; 72 products with monthly sales exceeding $20000; 34 products with sales revenue exceeding $50000; 22 products with monthly sales exceeding $100000; 7 products with monthly sales exceeding $200000; One product has a monthly sales revenue of over $500000. 

Top 10 Brand Sales Data Comparison Table:

排名

品牌

月销量

月销量占比

月销售额(美元)

月销售额占比

价格(美元)

1

B&Qaugen

71,256

11.86%

638,349.44

9.18%

8.99

2

KISS

48,605

8.09%

388,812.89

5.59%

9.46

3

imPRESS

37,352

6.21%

559,159.44

8.05%

14.97

4

TNFVLONEINS

35,349

5.88%

345,831.04

4.98%

9.78

5

Ardell

33,471

5.57%

298,972.13

4.30%

9.54

6

VAVALASH

32,537

5.41%

347,406.30

5.00%

10.9

7

LAUBESS

29,459

4.90%

293,706.25

4.23%

9.97

8

LASHVIEW

27,389

4.56%

473,678.73

6.82%

16.37

9

QUEWEL

23,005

3.83%

489,023.94

7.04%

15.32

10

KevKev

18,360

3.05%

197,353.39

2.84%

12.32

2. Listing Trend Analysis 

Product Listing Trend Distribution Chart:

图片5.png

From the figure, it can be seen that the product has been on the rise year by year in recent years.

Distribution table of product launch trends in recent years:

图片16.png

3. Overall quality analysis

Distribution chart of product scores:

<img src="/uploads/img1/20231025/6538e68e7b6c0.png" title="653

Yiyesheng (Shenzhen) Intellectual Property Agency Co., Ltd