I、 Product analysis
The keyword is "unmanned aerial vehicle".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords: there are 2000 + asin on Amazon America
It can be seen from the figure that the fluctuation of product related keywords has decreased slightly since January 2017.
1. Life cycle
Distribution of shelf time:
It can be seen from the figure that the life cycle of this product is short (the average number of days on the shelf is 11 months).
Comparison of shelf time data:
Shelf time | Product quantity | Monthly sales volume | Proportion of sales volume | Proportion of average sales volume |
1 month | 27 | 625 | 2.17% | 0.08% |
3 months | 25 | 1469 | 5.10% | 0.20% |
half a year | 8 | 493 | 1.71% | 0.21% |
1 year | 9 | 3416 | 11.86% | 1.32% |
1.5 years | 10 | 2046 | 7.10% | 0.71% |
2 years | 5 | 282 | 0.98% | 0.20% |
Two and a half years | 9 | 16732 | 58.10% | 6.46% |
3 years | 1 | Less than 5 | 0.01% | 0.01% |
More than 3 years | 6 | 3735 | 12.97% | 2.16% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that June and December are the peak demand seasons.
II、 Analysis of product market competition
1.Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the commodity concentration is high (83.0%).
The average monthly sales volume of the product is 288, the average monthly sales volume is 51344 US dollars, and the average price is 181.85 US dollars.
Among the 100 products, 23 have a monthly sales of more than 10000 US dollars; The monthly sales of 17 models are more than 20000 US dollars; The monthly sales of 12 models are more than 50000 US dollars; The monthly sales of 8 models are more than US $100000; The monthly sales of 6 models are more than 200000 US dollars, and the monthly sales of 3 models are more than 500000 US dollars; The monthly sales of the two models are more than US $1000000.
Sales data comparison table:
ranking | brand | Monthly sales volume | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
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