1、 NMN product analysis
Keyword "NMN supply".
2017The monthly search volume on Amazon since is shown in the figure:
On the whole, the total search volume from the launch to December 2020 is small, showing an upward trend since January 2021, reaching the peak in July 2021, and has decreased significantly so far.
1. Life cycle
The distribution of shelf time of relevant products is shown in the figure below:
It can be seen from the figure that the product has a long life cycle.
Among the 20 sellers, one has been on the shelves for half a year, one for one year, three for one and a half years, three for two years, one for two and a half years, four for three years and seven for more than three years.Among them, there are 15 enterprises with two years or more.
2. Seasonality
Figure displaying search volume by product:
It can be seen from the figure that the product has no obvious seasonality.
2、 NMN market competition analysis
1. Overall market volume analysis
The monthly sales data of 20 sellers in recent 6 months are counted through the software sellerssprite, as shown in the figure below
It can be seen from the figure that if you want to obtain better income, you should at least enter the top 10 of the selection.
Let's compare the sales data: the sales volume ranks first, with a monthly sales volume of 2301 and a monthly sales volume of 112450 US dollars, accounting for 23.05% and 19.71%, making it the largest seller.No. 10, with sales of 236 and sales of USD 37637, accounting for 2.36% and 6.60%.No. 15, sales volume 27, sales volume 755 US dollars, sales volume accounting for 0.27%, sales volume accounting for 0.13%.
2. Proportion analysis of new products
Commodity concentration - distribution of commodity sales:
Sales distribution chart:
As can be seen from the figure, only one new product has been listed in the last six months, ranking 11th, with high market saturation.
3. Shelf trend analysis
Product shelf trend distribution diagram:
It can be seen from the figure that the number of newly launched businesses decreased significantly in 2021, further indicating that the market is approaching saturation.
4. Overall product quality analysis
Distribution of product evaluation scores:
Product score distribution:
It can be seen from the figure that the overall quality of the product varies greatly and has quality defects.
Among the 20 sellers, only 7 (monthly sales volume: 79734, accounting for 79.87%) scored above 500, and only 5 (monthly sales volume: 2805, 28.10%) scored above 4.5.
5. Price analysis
Product price analysis chart:
As can be seen from the figure, the product price is between $30-60, accounting for the majority (11 / 20).
Among them, there are 7 sellers with USD 30-45 (monthly sales volume 2881, accounting for 28.86%, sales volume 20.26%); there are 4 sellers with USD 45-60 (monthly sales volume 4045, accounting for 40.52%, sales volume 34.67%). USD 45-60 is better in sales volume and sales.
3、 Market data analysis
1. Seller nature distribution
1.1Seller concentration analysis:
Seller sales distribution:
Seller sales distribution:
It can be seen from the figure that the top 8 in sales basically monopolize most of the sales.
The concentration of sellers is 99.1%, which is very high. However, as a small and medium-sized seller, if you can rush into the top ten, you can gain something.
1.2 seller type distribution:
Seller type distribution map:
Figure 1
Figure 2
It can be seen from the figure that Amazon does not participate in the product.
Most of the sales of asin and are FBA sellers, accounting for 95%, and the monthly sales account for 94.30%.FBM seller asin and sales volume 5.00% and 5.7%.However, the scores and scores of the two are equal.
1.3 seller's geographical distribution
As shown in the figure:
As can be seen from the figure, there are few sellers in China and there are great opportunities.
20Among the sellers, there are 2 Chinese sellers (monthly sales of 1812, accounting for 18.15%); 17 American sellers (monthly sales of 8170, accounting for 81.84%); and 1 British seller (monthly sales of 1, accounting for 0.01%).
2. Brand concentration distribution
Brand concentration sales figure:
Distribution of brand concentration and sales:
It can be seen from the above figure that there is no monopoly on the brand in terms of sales volume, and there is little difference between the sales volume of 2-6 brands and sales volume.
Among the top 6 brands in terms of sales volume, GeneX formulas ranks first, with sales volume of 2911, accounting for 29.16%, and monthly sales volume of 185569 US dollars, accounting for 32.52%;Double wood supply ranks second, with sales of 1743, accounting for 17.461%, and sales of 83206 US dollars, accounting for 14.95%;Prohealth ranks third, with sales of 1559, accounting for 15.62%, and sales of 91178, accounting for 15.98%;Toniiq ranks fourth, with sales of 1548, accounting for 15.51%, and sales of 64970 US dollars, accounting for 11.39%;NMN plus ranks fifth, with sales of 926, accounting for 9.28%, and sales of 63783, accounting for 11.18%;Naanmax ranked sixth, with sales of 886, accounting for 8.88%, and sales of 67770, accounting for 11.88%.
4、 Product profit estimation
Take the top six brands with sales volume as an example:
brand | Total revenue (USD) | Total cost (USD) | Profit (USD) | Gross margin |
Genex Formulas | 48.87 | 25.46 | 23.41 | 47.9% |
Double Wood Supplemen | 48.95 | 25.50 | 23.45 | 47.91% |
ProHealth | 105.99 | 51.17 | 54.82 | 51.72% |
Toniiq | -->
YIYESHENG (SHENZHEN) IP AGENCY CO., LTD. Established In September 2016 At Centre Of Shenzhen Nanshan, Is Specialized In International Trademark Registration, International Corporation Registration, And International Barcode Registration (UPC / EAN), International TAX services Etc. Wish To Be Your Business Partner！ 
Yiyesheng (Shenzhen) Intellectual Property Agency Co., Ltd
|
13410932124