I、 Product analysis
Keyword "wall breaker".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
It can be seen from the figure that the product related keywords fluctuate obviously, the overall trend decreases, and the trend of related keywords smoothie machine increases obviously.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 5 years and 3 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3 months | 3 | 874 | 0.41% | 0.14% |
half a year | 2 | 447 | 0.21% | 0.10% |
1 year | 17 | 6293 | 2.94% | 0.17% |
One and a half years | 13 | 9472 | 4.43% | 0.34% |
2 years | 8 | 12512 | 5.85% | 0.73% |
Two and a half years | 9 | 7194 | 3.36% | 0.37% |
3 years | 8 | 14223 | 6.65% | 0.83% |
More than 3 years | 40 | 162983 | 76.16% | 1.90% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Product market competition analysis
1.Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (69.7%).
The average monthly sales volume was USD 1810955, and the average monthly sales price was USD 2180955.
Among the 100 products, 77 have monthly sales of more than 10000 US dollars;66 models with monthly sales of more than 20000 US dollars;49 models with monthly sales of more than 50000 US dollars;34 models with monthly sales of more than 100000 US dollars;20 models with monthly sales of more than 200000 US dollars;The monthly sales of 12 models are more than 500000 US dollars;5. The monthly sales volume is more than 1000000 US dollars;The monthly sales of model 1 is more than US $20 million.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Ninja | 13490 | 6.30% | 2022826 | 11.17% | 149.95 |
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