I、 Product analysis
Keyword "station organizer".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords: there are 2000 + asins on Amazon America website page
As can be seen from the figure, the fluctuation of product related keywords is obvious, and the overall demand trend is stable.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a short life cycle (the average number of days on the shelf is 1 year and 8 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3 months | 1 | 123 | 0.32% | 0.32% |
half a year | 6 | 2574 | 6.68% | 1.11% |
1 year | 30 | 6966 | 18.09% | 0.60% |
One and a half years | 28 | 11238 | 29.18% | 1.04% |
2 years | 13 | 3994 | 10.37% | 0.80% |
Two and a half years | 2 | 295 | 0.77% | 0.39% |
3 years | 5 | 7953 | 20.65% | 4.13% |
More than 3 years | 15 | 5371 | 13.95% | 0.93% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the peak season of products is seasonal, and January and August are the peak sales seasons every year.
II、 Product market competition analysis
1.Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (51.7%).
The average monthly sales volume of the product is 384, the average monthly sales volume is 8072 US dollars, and the average price is 18.71 US dollars.
Among the 100 products, there are 16 with monthly sales of more than 10000 US dollars;The monthly sales of 8 models are more than 20000 US dollars;The monthly sales of the two models are more than 50000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Marbrasse | 4604 | 11.95% | 78222 | 11.07% | 16.99 |
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