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With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors providing potential consumption demand for the domestic service industry, coupled with the improvement of residents' purchasing power, the market scale of China's domestic industry continues to expand.The survey shows that China's domestic industry has increased from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020, and exceeded 100 billion yuan in 2021, with a year-on-year increase of 26%.With the hot development of domestic economics, there is also an imbalance between supply and demand and a mixture of good and bad people in the industry.The problems of low skills, poor service and continuous service disputes of domestic service practitioners can not be ignored.Whether to provide high-quality services and ensure "full sincerity" is worth pondering by the industry.In order to further promote the quality and capacity expansion of domestic service industry and meet the growing domestic service demand of consumers.Several localities have introduced a variety of incentive measures to reward excellent domestic service enterprises, including promoting the large-scale and standardized development of domestic enterprises, supporting the development of employee domestic economics, broadening financing channels, and strengthening talent cultivation.

1、 Industry status

In the autumn of 2021, 14 departments including the Ministry of Commerce, the national development and Reform Commission, the Ministry of human resources and social security, and the National Rural Revitalization Bureau issued the action plan for promoting agriculture through domestic economics (2021-2025). It is proposed that by 2025, the achievements of domestic poverty alleviation will be further consolidated, the role of domestic services in driving employment and ensuring people's livelihood will be significantly enhanced, and domestic services will be branded, information-based, professionalThe standardization level has been effectively improved, the effective supply of high-quality housekeeping services has increased significantly, and the people's satisfaction with housekeeping services has increased steadily.

Relevant policies of domestic service industry in China

In recent years, China's domestic service industry has developed rapidly, and the market scale has maintained a growth rate of about 20%.In 2020, the scale of China's domestic service market was 878.2 billion yuan, an increase of 25.91% year-on-year in 2019.

By the end of 2020, there were 1033000 enterprises in China's domestic service industry, an increase of 82000 compared with 2019, a year-on-year increase of 8.62%.

With the rapid development of China's domestic service industry, the huge market demand also drives the continuous rise of domestic service practitioners in China.In 2020, the number of employees in China's domestic service industry reached 32.75 million, an increase of 1.77 million over 2019, a year-on-year increase of 5.71%.

At the same time, the domestic market has continued to be hot in recent years, which has also raised the salary of domestic workers.58 home report shows that 57.2% of domestic workers have a monthly income of more than 6000 yuan, of which domestic workers with a monthly income of 6000-7999 Yuan account for the highest proportion, up to 26.5%.

On January 5, 2022, Tiktok released the 2021 Tiktok data report, which pointed out that in 2021, domestic service workers, along with teachers, doctors, farmers, firefighters, takeout workers and other occupations, entered the top 10 occupations Tiktok praised most in 2021, ranking 10th in favor.Behind the hundreds of millions of likes, it is not only an understanding of the hard work of domestic waiters, but also a sign that the profession of domestic waiters is increasingly playing its value and recognized by the society.

2021 top ten industries with the most praise for Tiktok

The overall demand for job-hunting and domestic services is still tight, and the overall demand for job-hunting services is still on the rise.In the third quarter of 2021, among the 100 occupations in which the national recruitment is greater than the "most lacking workers", cleaners ranked sixth, domestic waiters ranked seventh, the domestic industry occupied two seats, and the gap of domestic service personnel reached 20 million. The market demand for the domestic service industry can be seen.

Top 10 occupations with "the most shortage of workers" in China in 2021

2、 Industry users

1. A portrait of users in China's domestic service industry in 2021

The data show that in 2021, male consumers were slightly more than male consumers in China's domestic service industry, but the overall gender distribution was uniform.In terms of age group, it is mainly middle-aged and young consumers. Users aged 31-40 and 26-30 account for 38.4% and 28.7% respectively.At the same time, most users live with their parents or children and have a great demand for domestic services.

2. User portrait II of China's domestic service industry in 2021

Domestic service users are mainly concentrated in the first and second tier cities. The monthly household income is mainly 5000-15000 yuan, and 36% of consumers are white-collar workers.It can be seen from the data that at present, the penetration rate of domestic services in the first and second tier cities is high, and the main consumers are the new urban middle class.

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