The keyword "children's swim".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords there are 20000+ asins on Amazon America
It can be seen from the figure that the keyword related to the product fluctuates obviously, and the overall demand trend rises.
1. life cycle
Distribution chart of time for launching:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelves is 2 years and 3 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales | Proportion of average sales |
half a year | 13 | 15197 | 8.02% | 0.62% |
1 year | 11 | 16227 | 8.56% | 0.78% |
1.5 years | 23 | 55247 | 29.15% | 1.27% |
2 years | 8 | 23696 | 12.50% | 1.56% |
2.5 years | 12 | 16123 | 8.51% | 0.71% |
3 years | 4 | 2219 | 1.17% | 0.29% |
More than 3 years | 29 | 60788 | 32.08% | 1.11% |
2. seasonality
Product demand trend chart:
It can be seen from the figure that the peak season of products is obviously seasonal, and the peak demand season is from May to July every year.
II、 Analysis of product market competition
1.Overall market volume analysis
Sales distribution of commodity concentration:
It can be seen from the figure that the commodity concentration is relatively low (49.1%).
The average monthly sales volume of the product is 1698, the average monthly sales volume is 35792 US dollars, and the average price is 22.85 US dollars.
Among the 100 products, 82 have monthly sales of more than 10000 US dollars;The monthly sales volume of 56 models is more than 20000 dollars;The monthly sales volume of 25 models is more than 50000 dollars;The monthly sales volume of 8 models is more than 100000 dollars;The monthly sales of 2 models are more than 200000 dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Simple Joys by Carter’s | 20648 | 10.90% | 367534 | 8.92% | 17.80 |
10 | Kanu Surf | 4988 | 2.63% | 96368 | --> 
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