The keyword "coffee maker".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
There are 200+ asins on the page of Amazon America
It can be seen from the figure that the keyword related to the product fluctuates obviously, showing an upward trend after 2020.
1. life cycle
Distribution chart of time for launching:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelves is 2 years and 10 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales | Proportion of average sales |
half a year | 1 | 2441 | 0.81% | 0.81% |
1 year | 4 | 5637 | 1.86% | 0.46% |
1.5 years | 7 | 17578 | 5.80% | 0.83% |
2 years | 11 | 8479 | 2.80% | 0.25% |
2.5 years | 9 | 17594 | 5.81% | 0.65% |
3 years | 12 | 24040 | 7.94% | 0.66% |
More than 3 years | 56 | 227146 | 74.99% | 1.34% |
2. seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product in the peak season is not obvious.
II、 Analysis of product market competition
1.Overall market volume analysis
Sales distribution of commodity concentration:
It can be seen from the figure that the commodity concentration is relatively low (41.6%).
The average monthly sales volume of the product is 3029, the average monthly sales volume is 294680 dollars, and the average price is 119.92 dollars.
Among the 100 products, 99 have monthly sales of more than 10000 dollars; The monthly sales volume of model 94 is more than 20000 dollars; The monthly sales volume of 77 models is more than 50000 dollars; The monthly sales volume of model 59 is more than 100000 dollars; The monthly sales volume of 39 models is more than 200000 dollars; 17. The monthly sales volume is more than USD 500000; The monthly sales volume of 7 models is more than 1000000 dollars, of which 1 model is more than 2000000 dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Keurig | 15165 | 5% | 2122949 | 7.12% | 139.99 |
10 | Hamilton | 5661 | 1.87% | 6
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