I、 Product analysis
The keyword "expandable pool".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords: there are 7000+ asins on Amazon America
It can be seen from the figure that the product related keywords fluctuate significantly.
1. life cycle
Distribution chart of time for launching:
It can be seen from the figure that the product has a short life cycle (the average number of days on the shelves is 1 year and 2 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales | Proportion of average sales |
3 months | 12 | 10022 | 4.60% | 0.38% |
half a year | 11 | 17934 | 8.23% | 0.75% |
1 year | 9 | 15494 | 7.11% | 0.79% |
1.5 years | 28 | 73469 | 33.72% | 1.20% |
2 years | 8 | 12784 | 12.50% | 1.56% |
2.5 years | 5 | 3600 | 1.65% | 0.33% |
3 years | 3 | 9497 | 4.36% | 1.45% |
More than 3 years | 24 | 75090 | 34.46% | 1.44% |
2. seasonality
Product demand trend chart:
It can be seen from the figure that the peak season of products is obviously seasonal, and the peak demand season is from May to July every year.
II、 Analysis of product market competition
1.Overall market volume analysis
Sales distribution of commodity concentration:
It can be seen from the figure that the commodity concentration is relatively low (37.9%).
The average monthly sales volume of the product is 2179 dollars, the average monthly sales volume is 219769 dollars, and the average price is 96.54 dollars.
Among the 100 products, 99 have monthly sales of more than 10000 dollars; The monthly sales volume of model 91 is more than 20000 dollars; 65 models with monthly sales of more than 50000 dollars;The monthly sales volume of model 41 is more than 100000 dollars;The monthly sales volume of 21 models is more than 200000 dollars;8. The monthly sales volume is more than USD 500000; The monthly sales of the two models are more than US $1000000, including more than US $3000000 for one model and more than US $5000000 for the other model.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Bestway | 3010 | 1.38% | 5116669 | 23.28% | --> 
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