The keyword "children bicycle".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
There are 2000+asin keywords on Amazon America
It can be seen from the figure that the fluctuation of product related keywords was generally stable from January 2017 to January 2020, with an obvious upward trend from January 2020 to January 2021, and then gradually showed a downward trend.
1. Life cycle
Distribution chart of time for putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelves is 2 years and 8 months).
Listing time data comparison table:
Launch time | Product quantity | Monthly sales | Proportion of sales | Proportion of average sales |
3 months | 1 | 71 | 0.18% | 0.18% |
half a year | 3 | 872 | 2.18% | 0.73% |
1 year | 13 | 2210 | 5.53% | 0.43% |
One and a half years | 9 | 1255 | 3.14% | 0.35% |
2 years | 8 | 3932 | 9.84% | 1.23% |
Two and a half years | 8 | 2836 | 7.10% | 0.89% |
3 years | 8 | 2413 | 6.04% | 0.76% |
More than 3 years | 50 | 26351 | 65.98% | 1.32% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the products have obvious seasonality, and July is the peak season of demand every year.
II、 Analysis of product market competition
1.Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the commodity concentration is low (51.0%).
The average monthly sales volume of the product is 399, the average monthly sales volume is 54497 US dollars, and the average price is 153.28 US dollars.
Among the 100 products, 81 have monthly sales of more than 10000 US dollars; 57 models with monthly sales of more than 20000 dollars; The monthly sales of 25 models are more than 50000 dollars; The monthly sales of 10 models are more than 100000 dollars; The monthly sales of five models are more than 200000 dollars, and the monthly sales of two models are more than 500000 dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Royalbaby | 5821 | 14.57% | 814882 | 14.94% | 139.99 |
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