I、 Product analysis
Keyword "water tap".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
There are 4000 + asin keywords on Amazon America
It can be seen from the figure that the trend of traditional faucets has declined since January 2017,
The special faucet for kitchen has shown an obvious upward trend since May 2021.
1. Life cycle
Distribution chart of time for putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelves is 2 years and 4 months).
Listing time data comparison table:
Launch time | Product quantity | Monthly sales | Proportion of sales | Proportion of average sales |
half a year | 3 | 556 | 0.62% | 0.21% |
1 year | 13 | 5980 | 6.65% | 0.51% |
One and a half years | 20 | 18164 | 20.21% | 1.01% |
2 years | 19 | 16506 | 18.36% | 0.97% |
Two and a half years | 7 | 2459 | 2.74% | 0.39% |
3 years | 6 | 11005 | 12.24% | 2.04% |
More than 3 years | 32 | 35226 | 39.19% | 1.22% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Analysis of product market competition
1.Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the commodity concentration is low (53.3%).
The average monthly sales volume of the product is 909, the average monthly sales volume is $76637, and the average price is $84.9.
Among the 100 products, 65 have monthly sales of more than 10000 US dollars; The monthly sales volume of 46 models is more than 20000 dollars; The monthly sales volume of 31 models is more than 50000 dollars; The monthly sales of 16 models are more than 100000 dollars; The monthly sales of 11 models are more than 200000 dollars, and the monthly sales of 3 models are more than 500000 dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Moen | 2816 | 3.18% | 749582 | 9.99% | 262.00 |
10 | WEWE | -->
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