The keyword is "smart door lock".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords: 600 + asin on Amazon America
It can be seen from the figure that the fluctuation of product related keywords has been obvious since January 2017, but the overall search volume is not large.
1. Life cycle
Distribution of shelf time:
It can be seen from the figure that the product has a long life cycle (the average shelf life is 2 years and 4 months).
Comparison of shelf time data:
Shelf time | Product quantity | Monthly sales volume | Proportion of sales volume | Proportion of average sales volume |
1 month | 1 | 111 | 0.14% | 0.14% |
3 months | 2 | 385 | 0.49% | 0.24% |
1 year | 18 | 5724 | 7.32% | 0.41% |
1.5 years | 21 | 7193 | 9.20% | 0.44% |
2 years | 21 | 19567 | 25.02% | 1.19% |
Two and a half years | 9 | 10390 | 13.29% | 1.48% |
3 years | 9 | 19222 | 24.58% | 2.73% |
More than 3 years | 19 | 15603 | 19.95% | 1.05% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Analysis of product market competition
1.Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the commodity concentration is low (51.0%).
The average monthly sales volume of the product is 781, the average monthly sales volume is 136058 US dollars, and the average price is 152.00 US dollars.
Among the 100 products, 71 have a monthly sales of more than 10000 US dollars; 59 models with monthly sales of more than 20000 US dollars; 46 models with monthly sales of more than 50000 US dollars; The monthly sales of 30 models is more than US $100000; The monthly sales of 17 models are more than 200000 US dollars, and the monthly sales of 8 models are more than 500000 US dollars; The monthly sales of the three models are more than US $1000000.
Sales data comparison table:
ranking | brand | Monthly sales volume | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Yale Security | 3382 | 4.32% | 1149812 | -->
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