The keyword is "smart light bulbs".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords: 5000 + asin on Amazon America
It can be seen from the figure that the fluctuation of product related keywords has been on the rise since July 2020.
1. Life cycle
Distribution diagram of shelf time:
It can be seen from the figure that the product has a long life cycle (the average number of days on shelves is 2 years and 1 month).
Comparison table of shelf time data:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
half a year | 6 | 4220 | 2.08% | 0.35% |
1 year | 11 | 14147 | 6.97% | 0.63% |
One and a half years | 32 | 59461 | 27.83% | 0.87% |
2 years | 15 | 25376 | 12.51% | 0.83% |
Two and a half years | 9 | 11596 | 5.72% | 0.64% |
3 years | 7 | 16714 | 8.24% | 1.18% |
More than 3 years | 20 | 74386 | 36.66% | 1.83% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、Product market competition analysis
1.Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the commodity concentration is not high (40.6%).
The average monthly sales of the product is 2029, the average monthly sales is 51519 US dollars, and the average price is 28.08 US dollars.
Among the 100 products, 87 have monthly sales of more than 10000 US dollars; The monthly sales of 59 models is more than 20000 US dollars; 28 items with monthly sales of more than 50000 US dollars; The monthly sales of section 14 is more than 100000 US dollars; The monthly sales of model 3 is more than 200000 US dollars, and the monthly sales of model 1 is more than 500000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Philips Hue | 16576 | 8.17% | 828634 | 16.08% | 49.99 |
10 | Kasa Smart | -->
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