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Outdoor Tools Strong Flashlight - Option Analysis Report (Amazon)

2022-09-19
IProduct analysis

 

The keyword "the strong light flashlight".

The monthly search volume of related keywords on Amazon since 2017 is shown in the figure:

 

There are 2000+ASIN keywords on the Amazon US website

It can be seen from the figure that the fluctuation of product related keywords has shown an upward trend since January 2020.

 

1. Life cycle

Time distribution chart:

 

It can be seen from the figure that the product has a long life cycle (the average number of days on shelves is 2 years and 1 month).

 

Listing time data comparison table:

Listing time

Product quantity

Monthly sales

Proportion of sales

Proportion of average sales

1 month

2

633

0.37%

0.19%

3 months

6

426

0.25%

0.04%

half a year

4

3006

1.74%

0.43%

1 year

23

15989

9.46%

0.40%

One and a half years

12

5905

3.42%

0.26%

2 years

5

4929

2.85%

0.57%

Two and a half years

10

26051

15.08%

1.51%

3 years

9

24679

14.29%

1.59%

More than 3 years

25

91080

52.74%

2.11%

 

 

2. Seasonality

Product demand trend chart:

 

It can be seen from the figure that the seasonality of the product is not obvious.

 

II、Product market competition analysis

 

1.Analysis of overall market volume

Distribution chart of commodity concentration sales:

 

It can be seen from the figure that the commodity concentration is not high (51.3%).

 

The average monthly sales volume of the product is 1744, the average monthly sales volume is 33828 dollars, and the average price is 27.24 dollars.

 

Of the 99 products, 67 have monthly sales of more than 10000 dollars; The monthly sales of 51 models are more than 20000 dollars; 22 models with monthly sales of more than 50000 dollars; 6 models with monthly sales of more than 100000 dollars; The monthly sales of one model is more than 200000 dollars.

 

Comparison table of sales data:  

ranking

brand

Monthly sales

Proportion of monthly sales

Monthly sales (USD)

Proportion of monthly sales

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Yiyesheng (Shenzhen) Intellectual Property Agency Co., Ltd