I、product analysis
1. Product demand trends and seasonality
Keyword " car vacuum cleaner ".
The monthly search volume of related keywords on Amazon since 2017 is shown in the figure:
The keyword has 1,000+ ASINs on the Amazon US site page.
The figure shows:
1.1 Since January 2017, product-related keywords have been fluctuating steadily and showing a gradual upward trend.
1.2 The seasonality of the product is not obvious.
2. Life cycle
Shelf time distribution chart:
As can be seen from the figure, the product has a short life cycle (average days on the shelf is 1 year and 4 months).
Shelf time data comparison table:
Added time | Quantity | Monthly sales | Sales ratio | Average sales ratio |
1 month | 2 | 935 | 0.33% | 0.16% |
3 months | 16 | 11461 | 4.00% | 0.25% |
six months | twenty two | 26754 | 9.34% | 0.42% |
1 year | twenty three | 43357 | 15.13% | 0.66% |
1.5 years | 12 | 36578 | 12.77% | 1.06% |
2 years | 5 | 8831 | 3.08% | 0.62% |
2 and a half years | 3 | 2957 | 1.03% | 0.34% |
3 years | 5 | 24864 | 8.68% | 1.74% |
over 3 years | 12 | 130732 | 45.61% | 3.80% |
II、Product market competition analysis
1. Overall market volume and new product analysis
Commodity concentration sales distribution map:
Commodity concentration sales distribution map:
It can be seen from the figure that the commodity concentration is low (51.1%).
The average monthly sales volume of the product is 2,864, the average monthly sales volume is $121,129, and the average price is $44.75.
In the last 12 months, 63 new products have entered the market, accounting for 63.00%, and the average monthly sales volume is 1309, accounting for 45.71%; the average monthly sales volume is 64,943 US dollars, accounting for 53.61%, and the average price is 48.73 US dollars. It can be seen that new products are easy to sell into the market.
Among the 100 products, 86 products have monthly sales of more than 10,000 US dollars; 71 models have monthly sales of more than 20,000 US dollars; 53 models have monthly sales of more than 50,000 US dollars; 34 models have monthly sales of more than 100,000 US dollars; Sales of more than 200,000 US dollars; 6 models with monthly sales of more than 500,000 US dollars; 1 model with monthly sales of more than 1,000,000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Monthly sales ratio | Monthly Sales (USD) | Proportion of monthly sales | Price (USD) |
1 | This Worx for | 29702 | 10.37% | 1025313 | 8.46% | 34.52 |
2 | BLACK+DECKER | 29123 | 10.17% | 764479 | 6.31% | 26.25 |
3 | BLACK+DECKER | 25117 | 8.77% | 753008 | 6.22% | 29.98 |
4 | VacLife | 15535 | 5.42% | 698920 | 5.77% | 44.99 |
5 | BLACK+DECKER | 5782 | 2.02% | 543566 | 4.49% | 94.01 |
6 | BLACK+DECKER | 5732 | 2.00% | 515823 | 4.26% | 89.99 |
7 | VacLife | 9256 | 3.23% | 416427 | 3.44% | 44.99 |
8 | BLACK+DECKER | 10366 | 3.62% | 414640 | 3.42% | 40.00 |
9 | VacLife | 7854 | 2.74% | 353351 | 2.92% | 44.99 |
10 | Voweek | -->
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