I、product analysis
1. Product demand trends and seasonality
Keyword " sunscreen ".
The monthly search volume of related keywords on Amazon since 2017 is shown in the figure:
The keyword has 9,000+ ASINs on the Amazon US site page.
The figure shows:
1.1 Product-related keywords have fluctuated steadily since January 2017.
1.2 The product has obvious seasonality, and the peak season of product demand is from May to July every year.
2. Life cycle
Shelf time distribution chart:
It can be seen from the figure that the product has a long life cycle (the average shelf life is 2 years and 11 months).
Shelf time data comparison table:
Added time | Quantity | Monthly sales | Sales ratio | Average sales ratio |
six months | 1 | 17276 | 0.95% | 0.95% |
1 year | 3 | 36381 | 1.99% | 0.66% |
1.5 years | 4 | 77129 | 4.22% | 1.06% |
2 years | 3 | 87592 | 4.79% | 1.60% |
2 and a half years | 9 | 132688 | 7.26% | 0.81% |
3 years | 10 | 160925 | 8.81% | 0.88% |
over 3 years | 70 | 1315419 | 71.98% | 1.03% |
II、Product market competition analysis
1. Overall market volume and new product analysis
Commodity concentration sales distribution map:
Commodity concentration sales distribution map:
It can be seen from the figure that the commodity concentration is low (28.3%).
The average monthly sales volume of the product is 18,260, the average monthly sales volume is $323,073, and the average price is $16.26.
In the last 12 months, 4 new products have entered the market, accounting for 4.00%, with an average monthly sales volume of 13,413, accounting for 73.45%; average monthly sales of US$1,774,063, accounting for 54.91%, and an average price of US$12.56. It can be seen that new products are easy to sell into the market.
Among the 100 products, all products have monthly sales of more than 30,000 US dollars; 98 models have monthly sales of more than 50,000 US dollars; 81 models have monthly sales of more than 100,000 US dollars; 47 models have monthly sales of more than 200,000 US dollars; 19 models have monthly sales The monthly sales volume of 6 models is above 1,000,000 USD; and the monthly sales volume of 1 model is above 3,000,000 USD.
Sales data comparison table:
ranking | brand | Monthly sales | Monthly sales ratio | Monthly Sales (USD) | Proportion of monthly sales | Price (USD) |
1 | EltaMD | 84284 | 4.61% | 3454664 | 10.68% | 41.00 |
2 | EltaMD | 37631 | 2.06% | 1429978 | 4.42% | 38.00 |
3 | Supergoop! | 29577 | 1.62% | 1123926 | 3.48% | 38.00 |
4 | La Roche-Posay | 28375 | 1.55% | 1077966 | 3.33% | 37.99 |
5 | EltaMD | 28088 | 1.54% | 1011168 | 3.13% | 36.00 |
6 | Sun Bum | 60830 | 3.33% | 1003695 | 3.10% | 16.50 |
7 | Sun Bum | 53741 | 2.94% | 993671 | 3.07% | 18.49 |
8 | Neutrogena | 41024 | 2.24% | 881196 | 2.72% | 21.48 |
9 | BLUE LIZARD | 35955 | 1.97% | 824448 | 2.55% | 22.93 |
10 | THINK | 38135 | 2.09% | 739438 | 2.29% | 19.39 |
2. Shelf Trend Analysis
Product launch trend distribution chart:
As can be seen from the figure, the number of products on shelves has shown a downward trend in recent years.
Comparison table of product launch trends in recent years:
year of release | Quantity | Monthly sales | Sales ratio
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