I、 Pet ball product analysis
Keyword ''.pet ball
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
It can be seen from the figure that although the product demand trend fluctuates, it is stable and regular as a whole.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle.
Among the 51 products, 8 have been on the shelves for three months, 7 for six months, 9 for one year, 5 for one and a half years, 2 for two years, 2 for three years and 18 for more than three years.There are a total of 20 models for two years and more.
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the product has obvious seasonality.
The search volume of products fluctuates obviously, with December of each year as the peak demand season.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that if you want to obtain better income (more than 10000 US dollars), you must at least enter the top 27 of the selection.
Let's compare the sales data: the sales volume ranks first, with a monthly sales volume of 72554 and a monthly sales volume of US $280058, accounting for 29.87% and 9.06%;No. 10, with sales of 4174 and sales of USD 62527, accounting for 1.72% and 2.02%;No. 20, with sales volume of 2131 and sales volume of USD 42599, accounting for 0.88% and 1.38%;No. 27, with sales of 916 and sales of 20876 US dollars, accounting for 0.38% and 0.68%;No. 28, with sales of 859 and sales of 8212 US dollars, accounting for 0.35% and 0.27%
2. Proportion analysis of new products
Commodity concentration - distribution of commodity sales:
Sales distribution chart:
As can be seen from the figure, new products are relatively easy to enter the market.
In the last 12 months, 24 new products have entered the market, and 7 of the top 27 have sales.
3. Shelf trend analysis
Product shelf trend distribution diagram:
It can be seen from the figure that new products on the shelves have continued to increase in recent three years, but the proportion of sales has increased slightly.
4. Overall product quality analysis
Distribution of product evaluation scores:
Product score distribution:
It can be seen from the figure that the overall score of the product is large and the score value is relatively low, indicating that the quality difference is large and there are quality defects.
Among the 51 products, 22 have a score of more than 500 (monthly sales volume 224999, accounting for 92.64%), and only 10 have a score of more than 4.5 (monthly sales volume 82629, accounting for 34.02%).
5. Price analysis
Product price distribution chart:
As can be seen from the figure, the product price accounts for the majority (26 / 51) in the sales volume of USD 10-20.
Among them, there are 14 products of USD 10-15 (monthly sales volume is 91411, accounting for 37.64%, and sales volume accounts for 35.88%);12 models of USD 15-20 (monthly sales volume 43811, accounting for 18.04% and sales volume 26.77%).
III、 Market data analysis
1. Seller nature distribution
1.1Seller concentration analysis:
Seller sales distribution:
Seller sales distribution:
As can be seen from the figure, the seller concentration is very high (93.4%).
The first seller (Amazon) accounts for the vast majority of sales and sales (sales 143660, accounting for 59.15%, sales 1408502 US dollars, accounting for 45.56%);The sales volume of the 10th seller is 2131, accounting for 0.88%, and the sales volume is 42599 US dollars, accounting for 1.38%;The 20th seller sold 859, accounting for 0.35% and $8212, accounting for 0.27%.
1.2 seller type distribution:
Seller type distribution map:
Figure 1
Figure 2
It can be seen from the figure that the number of asin of this product is mainly FBA sellers, but Amazon has obvious advantages in sales and has a certain monopoly.
Among them, asin, the seller of FBA, accounts for 74.51%, and the monthly sales volume accounts for 32.53%;Amazon's proprietary accounts for 17.65% and 59.15% of asin and sales volume;1.96% and 7.04% of sales volume of asin and FBM sellers;Unknown seller asin and sales accounted for 5.88% and 1.28%.However, FBM sellers and Amazon are far ahead in rating scores and scoring values.
1.3 seller's geographical distribution
As shown in the figure:
As can be seen from the figure, the product types are mainly China, and the sales volume is dominated by the United States.
51Among the products, 29 are in China (monthly sales volume 36746, accounting for 15.13%);22 models in the United States (monthly sales volume 206119, accounting for 84.87%).
2. Brand concentration distribution
Brand concentration sales figure:
Distribution of brand concentration and sales:
As can be seen from the above figure, the brand concentration is 88.9%, the market competition is fierce, and there are opportunities for new products.
Take a look at the top five data: the first one is wobble wag giggle. The seller type is Amazon, with sales of 51647, accounting for 21.27%, and sales of 619248 US dollars, accounting for 20.04%;Hyper pet, the second seller, is FBA, with sales of 14321, accounting for 5.90%, and sales of USD 284558, accounting for 9.21%;Chuckit, the third seller, is Amazon, with sales of 72554, accounting for 29.87%, and sales of 280058 US dollars, accounting for 9.06%;The fourth qdan, the seller type is FBA, with sales of 14781, accounting for 6.09%, and sales of US $271084, accounting for 8.77%;The 5th nerf dog, the seller type is Amazon, with sales of 5484, accounting for 2.26%, and sales of 267406 US dollars, accounting for 8.65%.
IV、 Operating cost estimation
Take the top 5 in sales as an example:
brand | Total revenue (USD) | Operating cost (USD) |
Wobble Wag Giggle | 11.99 | 11.08 |
Hyper Pet | 19.87 | 14.75 |
Chuckit | 8.38 | 7.41 |
QDAN | 18.34 | 8.25 |
Nerf Dog 
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