I、 Product analysis
Keyword "smart trash can"
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
As can be seen from the figure, the search volume of product related keywords fluctuates obviously, and the overall trend is flat."Trash can kitchen" has an obvious upward trend since 2021.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the life cycle of the product is relatively short and long (the average number of days on the shelf is 3 years and 11 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales |
3Months | 5 | 1107 | 0.42% | 0.08% |
half a year | 3 | 1522 | 0.58% | 0.19% |
1year | 12 | 8701 | 3.32% | 0.28% |
1Year and a half | 10 | 10586 | 4.04% | 0.40% |
2year | 4 | 9116 | 3.48% | 0.87% |
2Year and a half | 17 | 80481 | 30.71% | 1.81% |
3year | 8 | 18838 | 7.19% | 0.90% |
3More than years | 41 | 131741 | 50.27% | 1.23% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the products have obvious seasonality, and the peak of product demand is in September every year.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (47.2%).
The average monthly sales volume of the product is 2620, and the average monthly sales volume is 2142983 US dollars.
100Among the products, the monthly sales of 86 products are more than 10000 US dollars.Among them, 54 models have monthly sales of more than 50000 US dollars;42 models with monthly sales of more than 100000 US dollars;29. The monthly sales volume is more than 200000 US dollars;The monthly sales of 13 products are more than 500000 US dollars, and there are 3 products exceeding 1000000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales |
1 | simplehuman | 8637 | 3.30% | 2303056 | 10.75% |
10 | Home Zone Living | 4542 | 1.73% | 544995 | 2.54% |
20 | EKO | 3590 | 1.37% | 341014 | 1.59% |
30 | Rubbemaid | 1963 | 0.75% | 194337 | 0.91% |
40 | Trash | 2337 | 0.89% | 107502 | 0.50% |
--> 
YIYESHENG (SHENZHEN) IP AGENCY CO., LTD. Established In September 2016 At Centre Of Shenzhen Nanshan, Is Specialized In International Trademark Registration, International Corporation Registration, And International Barcode Registration (UPC / EAN), International TAX services Etc. Wish To Be Your Business Partner！ 
Yiyesheng (Shenzhen) Intellectual Property Agency Co., Ltd
|
13410932124