I、 Product analysis
Keyword ''.water bottle
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
It can be seen from the figure that the fluctuation of product related keywords is gentle, and the upward trend is obvious from April 2021 to August 2021.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a short life cycle (the average number of days on the shelf is 1 year and 11 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3Months | 2 | 50358 | 5.33% | 2.67% |
half a year | 6 | 45385 | 4.81% | 0.80% |
1year | 20 | 91304 | 9.67% | 0.48% |
1Year and a half | 14 | 112718 | 11.93% | 0.85% |
2year | 23 | 237674 | 25.16% | 1.09% |
2Year and a half | 6 | 83251 | 8.81% | 1.47% |
3year | 10 | 147689 | 15.64% | 1.56% |
3More than years | 19 | 176157 | 18.65% | 0.98% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (31.0%).
The average monthly sales volume of the product is 9356, and the average monthly sales volume is 208793 US dollars.
100Among these products, the monthly sales of all products are more than 20000 US dollars.Among them, 88 models have monthly sales of more than 50000 US dollars;62 models with monthly sales of more than 100000 US dollars;29 models with monthly sales of more than 200000 US dollars;The monthly sales of 6 products are more than 500000 US dollars, and there are 4 products with more than 1000000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales |
1 | Hydro Flask | 43960 | 4.65% | 1598386 | 7.56% |
10 | AQUAFIT | 18121 | 1.92% | 452844 | 2.14% |
20 | Nalgene | 20017 | 2.12% | 250012 | 1.18% |
30 | EYQ | 10487 | 1.11% | 199148 | 0.94% |
40 | ARCANA | 6716 | 0.71% | 161117 | 0.76% |
50 | -->
YIYESHENG (SHENZHEN) IP AGENCY CO., LTD. Established In September 2016 At Centre Of Shenzhen Nanshan, Is Specialized In International Trademark Registration, International Corporation Registration, And International Barcode Registration (UPC / EAN), International TAX services Etc. Wish To Be Your Business Partner！ 
Yiyesheng (Shenzhen) Intellectual Property Agency Co., Ltd
|
13410932124