Keyword "shower".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
Keywords: there are 8000 + asin on the Amazon America website page
As can be seen from the figure, the product related keywords fluctuated significantly, and the overall trend decreased slightly.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 2 years and 11 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
1 month | 1 | 273 | 0.06% | 0.06% |
3 months | 1 | 494 | 0.11% | 0.11% |
half a year | 8 | 1486 | 1.94% | 0.24% |
1 year | 16 | 43323 | 9.92% | 0.62% |
One and a half years | 13 | 99842 | 22.86% | 1.76% |
2 years | 14 | 93242 | 21.35% | 1.52% |
Two and a half years | 15 | 45138 | 10.34% | 0.69% |
3 years | 6 | 42801 | 9.80% | 1.63% |
More than 3 years | 26 | 103138 | 23.62% | 0.91% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product peak season is not obvious, and December of each year is the off-season.
II、 Product market competition analysis
1.Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (57.0%).
The average monthly sales volume of the product is 4365, the average monthly sales volume is 165957 US dollars, and the average price is 98.33 US dollars.
Among the 100 products, the monthly sales are more than 10000 US dollars;90 models with monthly sales of more than 20000 US dollars;73 models with monthly sales of more than 50000 US dollars;49 models with monthly sales of more than 100000 US dollars;The monthly sales volume of 28 models is more than 200000 US dollars;5. The monthly sales volume is more than 500000 US dollars;The monthly sales of model 1 is more than US $1000000.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | -->
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