I、 Product analysis
Keyword ''.driving recorder
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
It can be seen from the figure that the fluctuation of product related keywords is gentle, and there is a downward trend after February 2020.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the life cycle of the product is short (the average number of days on the shelf is 1 year and 10 months), and the product replacement frequency is fast.
Among the 100 products, 6 have been on the shelves for three months, 28 for six months, 12 for one year, 14 for one and a half years, 4 for two and a half years, 12 for two and a half years, 11 for three years and 12 for more than three years.There are 64 models in total in recent 2 years (sales volume is 34446, accounting for 29.04%).
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively high (61.5%).
The average monthly sales volume of the product is 1185, and the average monthly sales volume is 102608 US dollars.
10062 of these products have monthly sales of more than 10000 US dollars.Among them, 30 models have monthly sales of more than 50000 US dollars;21 models with monthly sales of more than 100000 US dollars;The monthly sales of 14 models are more than 200000 US dollars;Products with sales of more than $500000 in April.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales |
1 | ROVE | 20749 | 17.50% | 2489673 | 24.26% |
10 | Biuone | 4382 | 3.70% | 284786 | 2.78% |
20 | 70mai | 2229 | 1.88% | 111428 | 1.09% |
30 | Innosinpo | 1482 | 1.25% | 50373 | 0.49% |
40 | ddpai | 183 | 0.15% | 25618 | 0.25% |
50 | TOGUARDWIDEO | 146 | 0.12% | 14599 | 0.14% |
60 | GOODTS | 263 | 0.22% | 10517 | 0.10% |
70 | EYETOO | 124 | 0.10% | 7030 | 0.07% |
80 | MYPIN | 78 | 0.07% | 3821 | 0.04% |
90 | KOZMICC | 48 | 0.04% | 1872 | 0.02% |
100 | Weewooday | 51 | 0.04% | 713 | 0.01% |
2. Analysis of proportion of new products
Commodity concentration -- distribution map of commodity sales volume:
Sales distribution chart:
It can be seen from the figure that new products are easier to enter the market.
In the last 12 months, 46 new products have entered the market, accounting for 46.00%, and the average monthly sales volume is 455, accounting for 38.40%;The average monthly sales volume was USD 45902, accounting for 44.74%.
3. Trend analysis
Product shelf trend distribution diagram:
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