I、 Product analysis
Keyword ''.child car seat
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
As can be seen from the figure, product related keywords fluctuate significantly. There has been a downward trend since April 2020, but there has been an upward trend in the past two months.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a short life cycle (the average number of days on the shelf is 1 year and 11 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3Months | 2 | 1373 | 0.83% | 0.42% |
half a year | 1 | 3021 | 1.82% | 1.82% |
1year | 10 | 4449 | 2.69% | 0.29% |
1Year and a half | 6 | 9922 | 5.99% | 1% |
2year | 11 | 6247 | 3.77% | 0.34% |
2Year and a half | 16 | 39852 | 24.06% | 1.50% |
3year | 16 | 16127 | 9.74% | 0.61% |
3More than years | 38 | 84648 | 51.10% | 1.34% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the products are seasonal, and the peak demand is in July every year.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (47.6%).
The average monthly sales volume of the product is 1656, and the average monthly sales volume is 223574 US dollars.
100Among these products, 93 have monthly sales of more than 10000 US dollars.Among them, 88 models have monthly sales of more than 20000 US dollars;67 models with monthly sales of more than 50000 US dollars;49 models with monthly sales of more than 100000 US dollars;The monthly sales of 24 products are more than 200000 US dollars;The monthly sales of 7 products are more than 500000;There are four products with more than $1000000.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales |
1 | Graco | 14231 | 8.59% | 3201833 | 14.32% |
10 | BRITAX | 1320 | 0.80% | 435587 | 1.95% |
20 | Maxi-Cosi | 1190 | 0.72% | 285588 | 0.72% |
30 | Chicco | 774 | 0.47% | 162532 | 0.73% |
40 | hiccapop | <span style="b 
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