I、 Product analysis
Keyword ''.baby stroller
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
As can be seen from the figure, product related keywords fluctuate significantly, and there has been an overall downward trend since December 2019.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 3 years and 3 months).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3Months | 2 | 854 | 1.34% | 0.67% |
half a year | 2 | 382 | 0.60% | 0.30% |
1year | 11 | 4529 | 7.10% | 0.65% |
1Year and a half | 14 | 5503 | 8.62% | 0.62% |
2year | 13 | 2431 | 3.81% | 0.29% |
2Year and a half | 19 | 10946 | 17.16% | 0.90% |
3year | 5 | 2845 | 4.46% | 0.89% |
3More than years | 34 | 36314 | 56.91% | 1.67% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of products is not obvious, but December of each year is the peak period of low demand.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (47.8%).
The average monthly sales volume of the product is 638, and the average monthly sales volume is 125528 US dollars.
100Among these products, 88 have monthly sales of more than 10000 US dollars.Among them, 80 models have monthly sales of more than 20000 US dollars;55 models with monthly sales of more than 50000 US dollars;34 models with monthly sales of more than 100000 US dollars;The monthly sales of 19 products are more than 200000 US dollars;The monthly sales of 5 products are more than 500000;There is one product with more than $1000000.
Sales data comparison table:
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ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales |
1 | Evenflo | 3732 | 5.85% | 1082243 | 8.62% |
10 | gb | 2193 | 3.44% | 322788 | 2.57% |
20 | Kolcraft | 2591 | 4.06% | 198367 | 1.58% |
30 | Summer Infant | 1848 | 2.90% | 125239 | 1% |
40 | Chicco
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