I、 Product analysis
Keyword ''.cloth diapers for babies
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
It can be seen from the figure that the fluctuation of product related keywords is obvious, and the overall trend has been flat since March 2020.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 5 years and 5 months).
Comparison table of shelf time:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3Months | 3 | 1103 | 0.93% | 0.31% |
half a year | 5 | 947 | 0.79% | 0.16% |
1year | 9 | 6230 | 5.23% | 0.58% |
1Year and a half | 4 | 8347 | 7.01% | 1.75% |
2year | 6 | 1097 | 0.92% | 0.15% |
2Year and a half | 4 | 9688 | 8.13% | 2.03% |
3year | 8 | 3205 | 2.69% | 0.34% |
3More than years | 61 | 88539 | 74.31% | 1.22% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (59.0%).
The average monthly sales volume of the product is 1190, the average monthly sales volume is 26604 US dollars, and the average price is 26.36 US dollars.
100There are 47 products with monthly sales of more than $10000.Among them, 25 models have monthly sales of more than 20000 US dollars;The monthly sales of 13 models are more than 50000 US dollars;The monthly sales of 8 models are more than 100000 US dollars;The monthly sales of the two products are more than 200000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | Select Kids | 8815 | 7.40% | 290807 | 10.93% | 32.99 |
10 | wegreeco | 2817 | 2.36% | 84454 | 3.17% | 29.98 |
20 | Dappi | 3773 | 3.17% | 28260 | 1.06% | 7.49 |
30 | ALVA | 1787 | 1.50% | 17852 | 0.67% | 9.99 |
40 | Littleforbig | 346 |
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