I、 Product analysis
Keyword “mini washer ”
2017The monthly search volume of relevant keywords on Amazon since is shown in the figure:
As can be seen from the figure, product related keywords fluctuate significantly, and the overall upward trend has been obvious since December 2020.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 2 years and 1 month).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3Months | 1 | <5 | 0.01% | 0.01% |
half a year | 9 | 1544 | 3.40% | 0.38% |
1year | 21 | 1965 | 12.29% | 0.59% |
1Year and a half | 16 | 1532 | 9.59% | 0.60% |
2year | 16 | 2923 | 18.29% | 1.14% |
2Year and a half | 6 | 247 | 1.55% | 0.26% |
3year | 6 | 554 | 3.47% | 0.58% |
3More than years | 25 | 8217 | 51.41% | 2.06% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Product market competition analysis
1. Overall market volume analysis
Distribution of commodity concentration and sales:
It can be seen from the figure that the commodity concentration is relatively low (55.5%).
The average monthly sales volume of the product is 159, the average monthly sales volume is 28532 US dollars, and the average price is 163.41 US dollars.
100Among the products, 44 have monthly sales of more than 10000 US dollars;The monthly sales of 31 models are more than 20000 US dollars;The monthly sales of 14 models are more than 50000 US dollars;6. The monthly sales of models are more than 100000 US dollars;The monthly sales of the three models are more than 200000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | COMFEE' | 1311 | 8.20% | 475539 | 16.67% | 362.73 |
10 | Nictemaw | 203 | 1.27% | 60898 | 2.13% | 299.99 |
20 | Tiktun | 415 | 2.60% | 36491 | 1.28% | 87.93 |
30 | ZENY | 234 | 1.46% | 22204 | 0.78% | 94.89 |
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