I、 Product analysis
Keywords "electric kettle".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
As can be seen from the figure, product related keywords fluctuate significantly, and the overall upward trend has been obvious since December 2020.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 2 years and 1 month).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
half a year | 7 | 6537 | 2.69% | 0.38% |
1 year | 10 | 18701 | 7.68% | 0.77% |
One and a half years | 9 | 29.71 | 11.94% | 1.33% |
2 years | 13 | 24811 | 10.19% | 0.78% |
Two and a half years | 9 | 8663 | 3.56% | 0.40% |
3 years | 15 | 53138 | 21.83% | 1.46% |
More than 3 years | 37 | 102504 | 42.11% | 1.14% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the products have obvious seasonality, and the peak demand is in January and September every year.
II、 Product market competition analysis
1.Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (54.0%).
The average monthly sales volume of the product is 2434, the average monthly sales volume is 98593 US dollars, and the average price is 48.67 US dollars.
Among the 100 products, 92 have monthly sales of more than 10000 US dollars;75 models with monthly sales of more than 20000 US dollars;42 models with monthly sales of more than 50000 US dollars;22 models with monthly sales of more than 100000 US dollars;The monthly sales volume of model 11 is more than 200000 US dollars;The monthly sales of 6 models are more than 500000 US dollars.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | COSORI | 23490 | 9.65% | 939365 | 9.53% | 39.99 |
10 | Amazon Basics | 13384 | 5.50% | 314658 | 3.19% | -->
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