I、 Product analysis
Keywords "air fryer".
The monthly search volume of relevant keywords on Amazon since 2017 is shown in the figure:
It can be seen from the figure that the product related keywords fluctuate obviously and have an upward trend as a whole.
1. Life cycle
Distribution of time of putting on the shelves:
It can be seen from the figure that the product has a long life cycle (the average number of days on the shelf is 2 years and 1 month).
Listing time data comparison table:
Shelf time | Product quantity | Monthly sales | Proportion of sales volume | Proportion of average sales volume |
3 months | 1 | 421 | 0.24% | 0.24% |
half a year | 4 | 1078 | 0.63% | 0.16% |
1 year | 19 | 33490 | 19.46% | 1.02% |
One and a half years | 12 | 7010 | 4.07% | 0.34% |
2 years | 14 | 20319 | 11.80% | 0.84% |
Two and a half years | 9 | 11210 | 6.51% | 0.72% |
3 years | 13 | 23327 | 13.55% | 1.04% |
More than 3 years | 28 | 75282 | 43.73% | 1.56% |
2. Seasonality
Product demand trend chart:
It can be seen from the figure that the seasonality of the product is not obvious.
II、 Product market competition analysis
1.Overall market volume analysis
Distribution of commodity concentration and sales:
As can be seen from the figure, the commodity concentration is relatively low (53.8%).
The average monthly sales volume of the product is 1721, the average monthly sales volume is 177793 US dollars, and the average price is 100.10 US dollars.
Among the 100 products, 84 have monthly sales of more than 10000 US dollars;68 models with monthly sales of more than 20000 US dollars;45 models with monthly sales of more than 50000 US dollars;32 models with monthly sales of more than 100000 US dollars;The monthly sales volume of 23 models is more than 200000 US dollars;The monthly sales of 10 models are more than 500000 US dollars;2. The monthly sales volume is more than US $1000000;The monthly sales of 1 model is more than US $300 million.
Sales data comparison table:
ranking | brand | Monthly sales | Proportion of monthly sales | Monthly sales (USD) | Proportion of monthly sales | Price (USD) |
1 | COSORI | 25075 | 14.57% | 3008749 | 16.92% | 119.99 
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